Greenhouse Juice Co.

Greenhouse Moments

Taste partnered with Greenhouse to launch Greenhouse Moments, a campaign designed to celebrate everyday wellness through connection, flavour, and community. The program transformed summer across Toronto with a mix of digital storytelling, in-market experiences, and local restaurant collaborations. Through social content, vendor partnerships, and an interactive microsite, Greenhouse Moments invited people to “Grow Your Good” by discovering new ways to enjoy the brand’s feel-good beverages as part of their daily rituals.

Services provided

Graphic Design

Messaging Strategy

UI/UX Design

Photography/Videography

Media Strategy

Social Integration

Web Design

Content Creation

Industry

Food & Beverage

The Objective

The Greenhouse team came to Taste with an ask to create a summer campaign that would bring their wellness-focused brand to life beyond the bottle. The objective was to connect with health-minded Torontonians through real experiences, highlighting Greenhouse as a refreshing, everyday choice for mindful living. The campaign needed to drive awareness, encourage trial, and strengthen community connection through storytelling, partnerships, and local moments that embodied the brand’s “Grow Your Good” ethos.

Execution

Taste brought Greenhouse Moments to life through a multi-channel campaign that blended digital storytelling with real-world experiences. We partnered with some of Toronto’s most beloved local restaurants to create custom menu pairings featuring Greenhouse beverages, each highlighting a unique flavour and lifestyle occasion. A custom microsite showcased participating vendors, special offers, and a national giveaway, while social content and influencer storytelling amplified reach and engagement. The result was an integrated celebration of wellness and community that made Greenhouse part of the city’s summer rhythm.

tastemedia

The Results

Generated over 3 million social impressions through influencer and brand content.
Partnered with 15+ Toronto restaurants for limited-time Greenhouse pairings.
Reached an estimated 180,000 consumers through in-market activations and digital touchpoints.
Drove thousands of entries to the national “Feel Good Getaway” giveaway.
Delivered strong engagement and trial across wellness, lifestyle, and foodie audiences.
Cemented Greenhouse as a go-to beverage brand for mindful, health-forward living.

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Taste is a full-service creative agency and experiential marketing agency in Toronto, specializing in brand activations, event marketing, influencer marketing and content creation that forge meaningful connections between food and beverage brands and their audiences. Beyond client work, we manage TasteToronto and TasteMontreal, two of Canada’s largest food and restaurant marketing platforms, along with TasteToronto.com, a leading online food and drink publication. Founded in Toronto in 2015, Taste continues to lead Canadian experiential marketing and festival marketing, delivering work that leaves a lasting impact.