Jarritos

75th Anniversary Activation

To celebrate Jarritos’ 75th Anniversary, Taste brought the brand’s vibrant energy to life with a high-impact activation in the heart of Ossington, Toronto. The experience fused heritage with modern culture, featuring bold visuals, music, and interactive moments that celebrated Jarritos’ roots while connecting with a new generation of fans. Guests sampled flavours, captured photo-worthy moments, and joined in a city-wide toast to 75 years of the flavour of Mexico.

Services provided

Graphic Design

Creative Ideation

Content Creation

Custom Build-Out

Pop-Up

Media Strategy

Influencer Marketing

Social Integration

Industry

Food & Beverage

The Objective

The Jarritos team came to us with an ask to create a bold, celebratory moment for their 75th Anniversary that would capture the brand’s heritage, energy, and connection to culture. They wanted an experience that felt authentically Jarritos—colourful, social, and full of life—while engaging Toronto’s food and lifestyle community in a fresh, memorable way.

Execution

We transformed a store front on Ossington into a vibrant Jarritos takeover, complete with custom signage, colourful decor, and interactive brand moments. The experience featured a branded bar serving Jarritos-inspired cocktails, live music, and playful photo ops that encouraged guests to celebrate and share. Every detail—from the visuals to the flavours—was designed to immerse visitors in the joyful world of Jarritos and create a lasting impression of the brand’s 75-year legacy.

tastemedia

The Results

Reached an estimated 180,000 passerby over the weekend on Ossington.
Generated 3M+ social impressions through influencer and guest content.
Distributed over 6,000 samples of Jarritos across multiple flavours.
Drove hundreds of on-site interactions and user-generated posts daily.
Featured in local media and event roundups as a standout summer activation.
Created a vibrant brand presence that deepened cultural connection and awareness.

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Taste is a full-service creative agency and experiential marketing agency in Toronto, specializing in brand activations, event marketing, influencer marketing and content creation that forge meaningful connections between food and beverage brands and their audiences. Beyond client work, we manage TasteToronto and TasteMontreal, two of Canada’s largest food and restaurant marketing platforms, along with TasteToronto.com, a leading online food and drink publication. Founded in Toronto in 2015, Taste continues to lead Canadian experiential marketing and festival marketing, delivering work that leaves a lasting impact.