SharkNinja

Ninja Creami Swirl Activation

We brought the viral Ninja Creami™ Swirl to life for National Ice Cream Day with an immersive pop-up celebrating the launch of the new Ninja Swirl™ machine. Designed to own the day, the retro-inspired experience invited guests to swirl, top, and taste their own creations. The colourful build-out captured the nostalgia of classic ice cream shops while showcasing the innovation behind Ninja’s latest frozen dessert machine, driving massive engagement and social buzz.

Services provided

Graphic Design

Creative Ideation

Content Creation

Pop-Up

Activation

Custom Build-Out

Sampling

Social Integration

Industry

Consumer Products

The Objective

SharkNinja came to Taste with a challenge to bring their viral Ninja Creami™ to life in a real-world setting for National Ice Cream Day. The goal was to create a bold, shareable experience that celebrated the launch of the new Ninja Swirl™, drove trial, and positioned the brand as the leader in innovative frozen desserts.

Execution

Taste created a retro-inspired pop-up that turned National Ice Cream Day into a swirl-worthy celebration. Guests stepped into a colourful, nostalgic space to make and share their own Ninja Swirl™ creations. The experience drove massive foot traffic, social buzz, and product love for SharkNinja’s latest innovation.

tastemedia

The Results

Featured in Marketing Magazine as a standout Canadian activation.
Attracted 3,475 guests over two days for National Ice Cream Day.
Generated 1.9M+ total impressions across social, web, and on-site touchpoints.
Distributed 4,200+ samples with over 90 seconds average dwell time per guest.
Drove major social buzz through influencer coverage and user-generated content.
Featured exclusive flavours and interactive tasting moments that guests loved.

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Taste is a full-service creative agency and experiential marketing agency in Toronto, specializing in brand activations, event marketing, influencer marketing and content creation that forge meaningful connections between food and beverage brands and their audiences. Beyond client work, we manage TasteToronto and TasteMontreal, two of Canada’s largest food and restaurant marketing platforms, along with TasteToronto.com, a leading online food and drink publication. Founded in Toronto in 2015, Taste continues to lead Canadian experiential marketing and festival marketing, delivering work that leaves a lasting impact.