Tia Rosa (Bimbo Canada)

Aroma by Tia Rosa

In April 2026, Taste shook up the traditional dining experience with Aroma by Tia Rosa—a dining experience where guests ordered not from a menu, but by scent. Over two nights, guests in Vancouver, Canada joined in on the fun and filled up one of Kitsilano’s most popular taquerias for a truly authentic dining moment.

Services provided

Commercial Production

Creative Ideation

Messaging Strategy

Activation

Logistics & Permitting

Social Integration

Influencer Marketing

Media Strategy

Industry

Food & Beverage

The Objective

Tia Rosa came to us with a bold ambition: make a massive splash in the Vancouver market and establish the brand with impact. We translated that brief into an unforgettable night of sensory-led dining, pairing craveable tacos with a vibrant, high-energy atmosphere designed to immerse every guest in the brand world. Layered on top, we engineered the entire experience to double as a live commercial shoot, orchestrating talent, lighting, and crowd choreography to capture authentic brand moments in real time.

Execution

We took over Lucky Taco, a vibrant and cozy authentic taqueria in the heart of Kitsilano, and transformed it into a fully branded Tia Rosa restaurant, built around a curated menu of four authentic tacos showcasing Tia Rosa tortillas as the hero. We curated a guest list of local tastemakers, influencers, and culturally-engaged Vancouverites, creating a room buzzing with the right energy and audience. The result was a truly authentic dining experience, a steady stream of highly shareable social moments, and a launch that firmly put Tia Rosa on Vancouver's radar.

tastetoronto

The Results

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Taste is a full-service creative agency and experiential marketing agency in Toronto, specializing in brand activations, event marketing, influencer marketing and content creation that forge meaningful connections between food and beverage brands and their audiences. Beyond client work, we manage TasteToronto and TasteMontreal, two of Canada’s largest food and restaurant marketing platforms, along with TasteToronto.com, a leading online food and drink publication. Founded in Toronto in 2015, Taste continues to lead Canadian experiential marketing and festival marketing, delivering work that leaves a lasting impact.