In April 2026, Taste brought the ‘Portal to Manitoba’ to life in the heart of Queen West — a two-day immersive pop-up showcasing the best that Manitoba has to offer for curious travellers. Life-sized polar bears, regional and quirky food items, a highly-curated playlist and an immersive Northern Lights exhibit generated positive brand sentiment and pushed interest in Manitoba tourism to an all-time high.
Services provided
Graphic Design
Creative Ideation
Content Creation
Identity Branding
Custom Build-Out
Activation
Social Integration
Staffing
Industry
Travel & Hospitality
The Objective
The Travel Manitoba team came to us with an ask to attract more people to visit one of Canada’s best-kept travel destinations. We zoned in on Travel Manitoba’s key attractions and looked for a memorable and highly-impactful way to bring them to life.
Execution
We transformed a high-traffic intersection in Toronto into a bold portal into “Canada’s Heart” filled with friendly Manitobans, a Manitoba-inspired playlist, and thoughtful, interactive brand moments. Every detail—from factoids to friendly human conversations–was designed to transport each guest to Manitoba for a brief moment.
tastetoronto
1h
The Results
Attracted approximately 2,500 guests over two days at 938 Queen Street West.
Generated 317,819+ total impressions across social, web, and on-site touchpoints.
Drove 1,600 QR scans and 751 contest entries with a 52.8% completion rate.
Delivered 90+ seconds average dwell time per guest with strong peak-hour traffic.
Captured major social buzz through 150+ live Instagram Stories and in-feed posts.
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